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Take a critical look at your business – from your customers’ point of view.
While he delights the public with his natural enthusiasm and positive energy, his arguments are based on 40+ years' solid experience – a curriculum of success working with over 300 companies around the world to develop customer intelligence strategies and implement the requisite underlying business initiatives and IT infrastructures.
Customer behaviour has changed in the AI digital age. New communication channels have turned the tables, placing control of the dialogue squarely into the customers' hands.
This, combined with ever-higher customer expectations, is exploding existing business models: purchase decisions are being made long before classic marketing techniques or AI agents ever have a chance to exert any influence.
Phil help's organizations understand and take action with a straightforward approach based on the customer's perspective - The Customer Impact Agenda.
Data about customers is how we understand their perspective. Known as "the Father of Customer Intelligence", Phil has been working with customer data - whether called analytics, data warehousing, data mining, data science or AI - for a very very long time.
He easily transitions between data experts and business users (who can most benefit) through his ability to understand, interpret and communicate.
Phil's focus is on practice, not theory. Whether through speeches or workshops, whether in English or German, Phil helps organizations to visualize their business processes and customer interactions – from their customers' perspective.
His workshops are focused and practical, designed to deliver actionable results in days not weeks. His keynotes are eye-opening and challenging, full of straightforward (but iconoclastic) truths that will set you thinking about the validity of your own organization's customer strategies.
Highly rated content and speaker. The kind of best practices our clients want.
Gartner Executive Conference Organizer
Your Customer Impact Agenda Workshop is an innovative approach that provided a solid base for our diverse world-wide management team to gain a common understanding of and focus on our customers.
The Economist SeniorDirector, Portfolio Management
Refreshing, relevant, and immediately actionable. Our participants rated Phil Winters with top marks.
DeutscherVertriebs- und Verkaufsleiter Kongress Senior Event Manager
Thank you very much not only for the excellent keynote presentation but also for the incredible support throughout the whole day. Your presence and buoyant spirits lifted the event to a much higher level than we could ever have achieved alone.
Sugar CRM General Manager EMEA
Dear Phil, I have now seen you 7 years running. Unlike other professional speakers, your content is always new! However you do that, please keep it up and I will be back for more.
Predictive Analytics World Attendee