We’re all constantly making decisions—what to buy, who totrust, what ideas to believe. And in a world where everyone’s trying to sell something—whether it’s a product, a service, or a story—understanding how people actually make choices has never been more important.

This session takes a practical, real-world look at decision-making from the customer’s point of view. Through relatable examples and interactive discussion, we’ll explore what drives people’s choices, what they really need, and how behaviour plays a bigger role than we might think. Bring your questions—the session is designed to be engaging and hands-on.

Just as you can drive a car without being able to build anengine, you can confidently use Generative AI without being atechnologist. The key is knowing that GenAI doesn’t retrieve answers — it generates them — which is why it can be brilliant and wrong inthe same minute. This session explains the core ideas in clear language and shows practical use-patterns that actually allow you to use it in daily life. You’ll leave with a grounded mental model of how this works, plus a short set of “go / no-go” questions that make it obvious when GenAI is the right tool — and when it isn’t.  Bring your questions – the session is designed to be engaging and hands-on.

Artificial Intelligence may be the buzzword of the moment,but using data to make smart decisions is nothing new. For centuries, people have been collecting, analysing, and acting on data—AI is just the latest chapter in that story.

In this talk, we’ll take a practical look at how data hasshaped decision-making over time and what that means for us today, especially as AI becomes part of our everyday lives. Through real-world examples and approachable insights, we’ll explore how data influences not just tasks and tools, but also how we interact with people and systems.

You won’t walk out an AI expert—but you’ll leave with a clearer understanding of how to ask the right questions when it comes to data, technology, and the decisions they drive.