Phil Winters

CustomerPerspective Champion, Data Whisperer

Phil Winters’ passionate focus on the customer over the last 40+ years has earned him international recognition as an expert in customer experience, customer journey mapping and Customer Intelligence. He defines new approaches that help organizations to raise their customer value and increase loyalty by delivering outstanding customer experience.

A highly engaging author, public speaker and advisor, Phil draws from his long experience working with companies worldwide to understand their own businesses from their customers’ perspective. This straightforward but revealing exercise yields strategic insights into how a company can better present its products or services to its target audience – at the points in the customers’ decision-making process that will actually bear fruit.

Phil’s career began at SAS Institute – then still an unknown start-up – where he spent over two decades in management positions in Marketing, Sales, IT and executive management. Alongside his recent consulting and research projects, he has served as strategic advisor for Peppers & Rogers Group, an American firm recognized as a global authority on customer-based- strategies and as member of the Board for KNIME, the leading open-source analytics platform. Phil also started, built up and successfully sold a software company based on his customer journey approach to a leading CRM vendor.

Today, Phil is an independent business consultant and startup advisor, a sought-after keynote lecturer and a highly effective moderator of customer perspective workshops. His book, Customer IMPACT Agenda, is currently in its second edition.