Responding to Growing Demand for Customer Centric Strategies

1 January, 2009:   Peppers & Rogers Group, the management consulting firm recognized as the world's leading authority on customer-based strategies, today announced the appointment of Phil Winters as Managing Partner for the group in the Europe, Middle East and Africa (EMEA) region.

“We have been very successful to date bringing our global experience to clients in EMEA across a wide range of industries and locations.  These organizations realize that the only value their company will ever create is the value that comes from their customers — the ones they have now and the ones they will have in the future," said Don Peppers, Founding Partner, Peppers & Rogers Group and internationally acclaimed thought leader. “We are pleased to have found in Phil Winters the ideal catalyst to continue our expansion.”

Phil Winters has spent over 30 years helping organizations develop, refine and strengthen their 1to1® customer experiences, emphasizing the bottom-line advantages of excellence in customer relationships. He is recognized as the “father of Customer Intelligence” and is well-versed in the issues, challenges and trends facing such industries and business sectors as Automotive and Transportation, FMCG, Financial Services, Gaming and Entertainment, Telecommunications and Mobile, Retail, Multi-partner Loyalty Cards, Utilities, and the Public Sector.

Phil’s passionate focus on the customer and unique blend of experience gained in senior executive positions at SAS Institute in Marketing, Technology, Sales, and Operations has given him an insider’s perspective in his work with over 300 organizations.  His background includes hands-on participation in the development and – most importantly – successful execution of customer based strategies across EMEA, Asia Pacific and North America.

Phil brings with him the team, the methodologies, the experience and the passion that made Customer Intelligence Agenda^® so successful.

“We are building on our success by expanding our regional delivery excellence.  His focus on Customer Intelligence, coupled with over two decades’ worth of enviable track record in satisfying customers while at SAS, make him absolutely ideal,” says Orkun Orsuz, Managing Senior Partner, Peppers & Rogers Group.

About Peppers & Rogers Group:  

Peppers & Rogers Group is a management consulting firm recognized as the world's leading authority and acknowledged thought leader on customer-based strategies and underlying business initiatives. Founded in 1993 by Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group invented the term 1to1® marketing to illustrate the importance of treating different customers differently, and transformed the concepts into practical methodologies to drive financial results for companies and underlying business initiatives.   Learn more at www.peppersandrogersgroup.com.