At CIAgenda^®, we understand that a customer intelligence program, even with all three other dimensions, will only be successful if the organization is infused with passion for the cause. But unlike a computer program, passion cannot be “installed” – any such attempt is not only counterproductive but disrespectful. Rather, passion is cultivated through a focused program of awareness and targeted execution that draws staff in one by one, first planting the seed by answering the question “what is in it for me?” and then nurturing that tender sprout by making it both rewarding and profitable for  organization and individual alike.