Customer intelligence is very different from Customer Relationship Management (CRM), although it ultimately can be viewed as the true raison d’etre of an organization’s CRM investment. 

The goal of the CIAgenda^® discipline is the development and execution of a concrete, tailor-made program for your organization’s customer intelligence: your CustomCIAgenda®. 

What makes the CIAgenda^® very different from and more effective than other management approaches is the concurrent cultivation of the four perspectives critical for success:

• Process,
• Platform,
• People and
• Passion.